Riverside, California, has been undergoing a transformation, led by a coalition of non-profits in the health, food access, and equity arenas. Once the citrus capital of the U.S., that legacy had been lost to development, poor land management, and a farmer population that was rapidly aging out.

The project scope was extensive, encompassing the main RFSA logo plus a visually connected sub-brand for their Next-Gen Farmer Training program and a retail food co-op. For RFSA and the programs under their umbrella, we developed a full suite of community marketing materials, donor pieces, recruitment items, conference collateral, and branded merchandise.