Melanie Shellito
Founder | Design/Communications
Melanie Shellito
Introduction
Melanie is an award-winning brand strategist with over 30 years of experience creating identities and marketing for socially responsible organizations across a wide range of industries. Her approach blends strategy with authenticity, helping positive-impact organization of all types reach more broadly, more deeply… wherever their goals point. Melanie’s work has also included package designs for Fortune 50 companies, branded point-of-sale displays for national chains, and developing the brand identity and marketing that transformed a local startup into a globally-recognized industry leader. Melanie’s exceptional work has earned her multiple honors including multiple gold and silver honors from GDUSA’s American Graphic Design Awards, a national win in the ‘small business’ category from Retail Merchandising & Store Design, and inclusion in LogoLounge 13 — the definitive identity resource for designers, creative directors, and brand managers worldwide.
- 30+ years building successful, scalable brands and marketing campaigns
- Extensive experience growing retail, non-profit, and mission-driven organizations
- Led sales growth initiatives for multiple food co-ops, each driving 25–30% growth within four months of rollout
- Proven record of building brands that spur growth and scale for the future
- Development of customer-centric retail graphics and in-store messaging
Areas of expertise
- Brand strategy and identity development
- Retail sales growth messaging and in-store graphics
- Marketing/communications for socially responsible organizations
- Naming, messaging, and positioning as part of strategic planning
- Environmental, trade show, and packaging design
