Logo created as part of a comprehensive rebrand and retail store design for a community-owned worker/owner cooperative grocery in Dayton, Ohio. The logo icon is a dual reference to both a carrot and a shining gem (Gem City being an historic nickname for Dayton). The flat graphic style with bold linework was used throughout the store, including shopper signage and kids’ food programs. A professional textile designer from the community developed a series of graphic patterns based on African symbolism, used throughout the store interior and on print materials.