McLean County Regional Planning Commission undertook a major initiative to identify intersections in the community that contribute most to pedestrian and cyclist accidents and deaths, then engaged the public in a series of think-tank-style meetings to propose solutions. The final report needed to be approachable to the general public despite its data-heavy nature. Concepts also needed to be developed to showcase the top public-awareness solutions developed by the citizen think-tanks. The request for Firebrand was to create a name specific to our community, a logo (with the ability to easily create sub-brands for local partners), graphics for the public campaign launch, an iconographic library, templates for staff, materials for community partners to use, and the main report.